Ever since Facebook acquired Instagram, advertisers have been waiting patiently for Instagram to release advertising options to all marketers.
No need to wait any longer, the time has come! Facebook will gradually be releasing Instagram Advertising placement to all users starting today.
It will magically become available in your Facebook back office and via Instagram API. Below I will share with you everything you need to know about Instagram ads.
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What Do I Need To Advertise On Instagram?
First and foremost, anyone can now advertise on Instagram as long as you have a Facebook ad account.
You DO NOT need an Instagram account, but Facebook recommends it. Here is what Facebook says about having an Instagram account:
Do I Need An Instagram Account To Run Ads On Instagram?
- No, an Instagram account is recommended but not required to run ads on Instagram. However, if you don’t add an Instagram account to your Business Manager or in your Page settings, your ads will appear with a grayed out handle, and you won’t be able to view or respond to comments on your ads. Learn how to add an Instagram account to your Business Manager.
I suggest having an Instagram account because you do not want to miss out on the ability to communicate with people responding to your ad. The more you can communicate, the better your results will be!
How Do I Advertise On Instagram?
Instagram advertising is available via Instagram ads API and the Power Editor. You will not be able to edit or create Instagram ads in Ads Manager.
There are 3 types of objectives that currently support Instagram ads:
- Click To Website
- Mobile App Installs
- Video Views
Courtesy of Facebook, below are 6 easy steps you can follow to have an Instagram ad up and running in no time!
It’s important to note that if you do not have ‘Instagram Placement’ selected in your ad set, your ad will not show on Instagram.
In order to assure this, go to your current ad set or create a new ad set in the Power Editor. From there:
If Instagram Placement isn’t an option for you yet, that just means that Facebook hasn’t rolled out Instagram advertising to your account.
It will look like this:
Just be patient! Facebook has stated that Instagram ads are gradually rolling out and may not be immediately available to you quite yet.
Where Will My Ads Appear And What Will They Look Like?
Your Instagram ads will appear in people’s Instagram feed along side of any other Instagram accounts your target audience follows.
There are 2 formats you can choose when creating an Instagram ad:
All Instagram Ads will have a ‘Sponsored’ icon on the top right and a call-to-action button below the image. Your Instagram caption will appear below the image and call-to-action button and is 100% customizable to the advertiser.
How Will I Be Able To Measure The Results Of My Instagram Ad?
Just like Facebook ads, performance metrics of your Instagram ads will be available to view in the Power Editor and Ads Manager.
Instagram will use all of the same features and reporting tools Facebook provides. You’ll even be able to look at metrics at the campaign, ad set, and ad levels.
Are The Advertising Policies The Same As Facebook?
Absolutely. Facebook Advertising Policies will now include which ads are acceptable and unacceptable on Facebook and Instagram. Click HERE to read through the entire policy.
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