How To Stream Live Video On Facebook

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How To Stream Live Video On Facebook

Facebook has done it again. This shouldn’t be a surprise, but they have released an awesome new way to connect – have you ever heard of Facebook Live?

If not, Facebook Live now lets you connect with your friends, fans, family and followers by sharing real-time video of what you are doing/seeing.

In other words, you now have the capability to share anything in real time with your Facebook family – as long as you have your smart phone.

This is an absolute game-changer… and I’m here to walk you through the steps of how to stream live video so you can take full advantage of this awesome marketing tool.

Who Has Access To Facebook Live?

Facebook Live starting making noise around late summer of 2015. It was first introduced to a select amount of people, mainly celebrities and athletes with verified Fan Pages.

Soon enough Facebook Live was available to all verified fan pages… and that’s when I began to take full advantage of this amazing marketing tool.

Just recently, Facebook announced that all Facebook users would be able to leverage Facebook Live with their personal pages, and they have lived up to their word.

I’ll show you how to access it here in just a second, but I want to make sure I’m clear: All personal Facebook accounts will be able to access Facebook Live. Facebook Business Pages/Fan Pages will still need to be verified to access Facebook Live.

Step 1 – Set Up Your Live Stream

Facebook Live can be accessed through the Facebook App by clicking on Status (image below) or through the Facebook Mentions App.

I only recommend downloading the Facebook Mentions App if you are going to leverage Facebook Live with your verified Business Fan Page. Otherwise, just stick to using the normal Facebook mobile app.

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Once you click on status, you’ll see at the bottom a little blue blurb pop up that reads ‘New! Record and Share Live Video’. Click it.

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You are now ready to go! Click the continue button and it will take you to the final step before you start your live stream. This is where you want to name your Live Stream.

I recommend naming your Live Stream something that isn’t too long of a title but reflects exactly what you are going to be sharing. This is crucial because your title is what everyone (friends, family, fans) is going to see in the newsfeed.

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Some example titles of past live streams I’ve done are:

The more ‘to the point’ your title is and the better you understand the community you’re serving, the odds of your Facebook Livestream being a massive success are only going to be high.

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Step 2 – Start Your Broadcast!

Your title is now complete. The next step is to click GO LIVE. You’ll get a 3 second countdown and then BOOM! You will be livestreaming on Facebook showing up in your friends/family/fans newsfeed.

There is a button on the top right of the screen that will flip the camera for you… So you can get creative with how you present your livestream – either selfie style facing you, or away from you while you film something.

During the livestream, Facebook will notify you how many people are watching in real time. You will also be able to see comments and interact with your live viewers.

Although you can’t comment back during the actual Livestream, you can like your viewer’s comments and engage with them accordingly.

Step 3 – Edit Your Video

Now that your Facebook Livestream is complete, it’s time to maximize the performance.

Editing a Facebook Live video is no different than editing a normal Facebook video. Click on your Facebook Live Video, click on options then edit.

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You can choose a thumbnail (Facebook gives you 10 options), categorize your video, add a call to action to your website, and even edit your title/text!

Once all of that is complete, you can really add some juice to your Facebook Live video by going into the power editor and creating a video ad to get more eyeballs on your livestream.

If you are interested in learning more about Facebook Live and how I am leveraging it for my business, click HERE.

I host weekly webinars for my Inner Circle and go into great detail on topics just like this.

In conclusion, Facebook Live will be and has been a major key to my business. We live in an online world and it’s clear to me that video is here to stay… So my best advice would be to take full advantage of Facebook Live!

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Search Traffic Secrets – My 4 Step Process To Preventing Your Google, Yahoo Or Bing Ads From Failing!

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My 4 Step Process To Preventing Your Google, Yahoo Or Bing Ads From Failing Summary:

When a person is looking for a solution to a problem they often turn to a Google, Yahoo or Bing search bar.  On occasion they may turn to Facebook or YouTube but for the most part the search bar holds the power to direct people to what it is that they need and the products they are looking for!  This post breaks down 4 steps to help you master ppc marketing so you can instantly put your products and services in front of the people who need them the most.  With millions of people searching for what it is that you have to offer daily, your ability to scale your business and profit are much greater when you master search traffic.

What Is Search Traffic And Why Should I Master It?

When a person searching for answers to questions, products or services on Google, Yahoo or Bing, ads display on the screen, this is called search traffic.  Websites like Google, Yahoo and Bing generate revenue by allowing people like me to place ads based on what people are searching.  Advertisers can bid on keywords that potential customers are bidding on to build their list and or to sell their products.  In my opinion, search traffic will always be the best form of marketing for direct response marketers who want immediate results.  This is why search traffic is something every business owner should master.

How Can You Learn More About Search Traffic?

Every week I host private workshops for my inner circle students where I go into more details and strategies on specific topics related to online marketing.  To get invited to my Search Traffic Secrets webinar that I am hosting this week click below to become an Inner Circle Member now!



Instagram Website Click Ads – How They Work And Why You Should Use Them

For Information About My Mastermind Community + 3 Free Lead Generation Webinars, Click HERE

Instagram Website Click Ads – How They Work And Why You Should Use Them Summary:

Instagram is a powerful marketing tool that many online marketers have turned to as anther way to get leads and attract new customers online!  The problem that a lot of marketers face on Instagram is the fact that they can get followers and likes but they struggle to get leads!  Prior to instagram website ads you could not drive traffic dirctly to URL’s or websites.  A person would have to manually click on the link in your profile of your description or visite your website URL manually if you had one on the image!  Thanks to Instagram website click ads you can now direct images and videos to your websites or capture pages to get leads!  See the video above for more details!


YouTube Retargeting Secrets

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Twitter Video Ads Secrets

How To Run PPC Ads On Instagram

Facebook Lead Generation Ads

What Are Instagram Ads And How Do They Work?

Instagram is reported to have over 500 million users and continues to grow by the thousands every second.  For people who looking for something other than Facebook and want something new, Instagram is a great option for you.  Instagram is loaded with photo’s which can keep the end user lost and clicking through your profile for hours.  This is why leveraging Instagram website click ads is so important.  See the video above for details!

Are Instagram Ads Cost Effective For Marketers With Small Budgets?

Instagram website click ads are very cost effective. Where it may cost me $1 for a click on Facebook, that same click is costing me .10 on Instagram.  Instagram is a great option for marketers with small budgets!

YouTube Retargeting Secrets – (PPC) Pay-Per-Click With YouTube Video Ads

For Information About My Mastermind Community + 3 Free Lead Generation Webinars, Click HERE



YouTube (PPC) Pay-Per-Click Retargeting Secrets Summary:

Since 2012 I’ve been consistantly been using YouTube to host videos and share content on (PPC) Pay Per Click marketing.  Although Facebook is giving YouTube a run for its money, in my humble opinion YouTube still reigns supreme.  I believe this to be true because of the pure fact that YouTube is owned by Google and there is nothing like search traffic.  You see for the most part, people have to be actively looking for what you have to offer on YouTube whereas on Facebook your video interrupts the end user by appearing in their newsfeed which in my opinion is the main reason people suffer with conversions on Facebook.  Watch the video above to see how you can leverage YouTube Retargeting so you can continue to advertise to every single person who views your video!


Yahoo Bing Custom Audiences

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Facebook Lead Generation Ads

What Is YouTube Retargeting and how does it work?

If you have ever clicked on an advertisement online only to have that ad continue to follow you around the web forever.  This is called retargeting and it’s hands down a marketing feature that every online marketer should be using.  When you set up a video on YouTube you can set up a Retargeting audience which allows you to create a separate ad targeting only the people who have viewed a prior video!  See the video above for a complete demo of how it works!

Should you use YouTube Retargeting PPC advertising?

The hardest part of advertising videos is making a video ad convert.  Most people can get tons of views but sales are the thing that drives people crazy with video marketing.  Not only is YouTube Retargeting going to boost your conversions its going to lower your ad cost because your clickthough rates will be much higher.  Word of advise… master this method ASAP.  See video above for details on YouTube Retargeting now!