2 Methods To Boosting Your Customers Without Spending More On Advertising
2 Methods To Boosting Your Customers Without Spending More On Advertising Summary:
One of the most common question that I get as a lead generation specialist and marketing coach is how can I afford to advertise if I have can’t afford to lose money. Although this is not an easy question to answer there are some basic steps any marketer can take to make their marketing more cost effective. In this video I break down 2 strategies that will allow you to be more effective with you marketing while allowing you to scale up your marketing costs at the same time. If you are a home business owner and you want more leads it’s important to figure out what you marketing budget is. If you don’t have money to advertise you must figure out a way to generate enough money to advertise, even if its $5 to $10 a day. Successful businesses advertise and so should you.
Learn how to place retargeting pixels on all of your content, this will allow you to maximize every dollar. Before retargeting if a person clicked on your website and left without becoming a lead or buying your product the cost of generating that click was lost for good. But now do to retargeting you have the ability to follow that person around the web at a lower cost. This will allow you to build a solid relationship with them and generate more sales from people who you otherwise would have lost.
2. Leveraged Thank You Page
If you are building a list as a marketer it’s important to leverage your thank you page. This is the page people reach after they enter their name and email into a form on your website. A good thank you page should instruct the user that the information they requested is on its way to their inbox. The next step is the part most marketers miss. After you congratulate your new lead on what to do next, you can make a congruent offer to them at a low price on the thank you page. This will allow you to recoup some of your advertising cost back. There is one other way you can leverage thank you pages that I reveal in the video above.
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