2 Minute podcast review of the post below with Vince Reed… “Fan Page Secrets Every Internet Marketer Should Know About. Use These Strategies To Grow Your Home Business!”
As a home business owner who uses a Facebook fanpgage to generate leads I often hear a big debate over the best ways to use a Facebook Fanpage!
Some people say a Facebook fangage is not a good thing to use to build a home business! Other people say it’s the only thing to use when building a home business!
In January of 2014, I had a little of 500 fans on my fanpage and as of March 1st I have a little under 5000 fans! My focus has never been to just get fans. My plan was to target people specifically in my niche and provide them with nothing but pure content and value.
Now because of that, I have generated close to $200,000 In revenue from Facebook alone! So let’s say I got 4500 fans over the last 2 months. That would mean each fan was worth $44 dollars to me.
Now to be fair I do a lot of Facebook advertising and have spent roughly $9,000 on Facebook ads over the last 2 months but that is pennies when you take into account my total revenue!
I was not focussed on driving traffic to an offer, I was focused on driving people to content that offers value. I think this mistake is what causes people to think a fanpage is not good for your home business!
So what I wanted to do was share with you exactly what I do with my fangage. I focus on a point system that I try to beat each and every week! It consist of people liking, sharing and commenting on my facebook content!
This Is How It Works?
You can have 1 million page likes or 100, but what you want to pay close attention to are the people ‘talking about your page.’ You will see that number next to your total number of fans. This number tells you how many people actually engaging in your post. This number goes up and down so do not freak out if yours is low. Just make sure you keep an eye on it so when it get’s low you do things to pick it back up! It’s pretty simple – the more user engagement generated by your posts, the more likely Facebook will feature your posts in your fans newsfeed. Facebook has it’s own algorithm which measures who’s content they should show more Edgerank.
How is the “Talking About This” number calculated?
I decided to research edge-rank and I found this little explanation online which could help you!
‘Talking About This’ number is generated from the amount of unique users who have created a “story” about a fanpage within a 7 day window. ”Stories” are actions that are displayed in the newsfeed of users who are interacting with your fanpage. Users create stories when they:
- like a page
- post on the page wall
- like a post
- comment on a post
- share a post
- answer a question
- RSVP to a page’s event
- mention the page in a post
- tag the page in a photo
- check in at a place
- share a check-in deal
- like a check-in deal
- write a recommendation
Think about it this way: a “like” is worth 1 point, a “comment” is worth 5 points and a “share” is worth 10 points. The more interaction you are getting on your fanpage, the more chance you have to show up in your fans’ newsfeed. Always make sure to post ‘share-worthy’ content that will entice users to interact. Paying for promoted posts will also boost this number and get new fans and more interaction.
At the end of the day if you focus on Value and if you are consistent in your marketing everyday you will build a powerful business using your fanpage!
If you work in the home business industry and want to learn how to use the internet to generate 10 to 25 leads per day CLICK HERE