4 Secrets About Instagram PPC Ads Before They Go Live On Facebook

Ever since Facebook acquired Instagram, advertisers have been waiting patiently for Instagram to release advertising options to all marketers.

No need to wait any longer, the time has come! Facebook will gradually be releasing Instagram Advertising placement to all users starting today.

It will magically become available in your Facebook back office and via Instagram API. Below I will share with you everything you need to know about Instagram ads.

 

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What Do I Need To Advertise On Instagram?

First and foremost, anyone can now advertise on Instagram as long as you have a Facebook ad account.

You DO NOT need an Instagram account, but Facebook recommends it. Here is what Facebook says about having an Instagram account:

Do I Need An Instagram Account To Run Ads On Instagram?

  • No, an Instagram account is recommended but not required to run ads on Instagram. However, if you don’t add an Instagram account to your Business Manager or in your Page settings, your ads will appear with a grayed out handle, and you won’t be able to view or respond to comments on your ads. Learn how to add an Instagram account to your Business Manager.

I suggest having an Instagram account because you do not want to miss out on the ability to communicate with people responding to your ad. The more you can communicate, the better your results will be!

How Do I Advertise On Instagram?

Instagram advertising is available via Instagram ads API and the Power Editor. You will not be able to edit or create Instagram ads in Ads Manager.

There are 3 types of objectives that currently support Instagram ads:

  • Click To Website
  • Mobile App Installs
  • Video Views

Courtesy of Facebook, below are 6 easy steps you can follow to have an Instagram ad up and running in no time!

Image 1 (1)

It’s important to note that if you do not have ‘Instagram Placement’ selected in your ad set, your ad will not show on Instagram.

In order to assure this, go to your current ad set or create a new ad set in the Power Editor. From there:

How To Select Ad Set On Instagram Ads

If Instagram Placement isn’t an option for you yet, that just means that Facebook hasn’t rolled out Instagram advertising to your account.

It will look like this:

Where Ads WEill Show Up For Instagram On Facebook

Just be patient! Facebook has stated that Instagram ads are gradually rolling out and may not be immediately available to you quite yet.

Where Will My Ads Appear And What Will They Look Like?

Your Instagram ads will appear in people’s Instagram feed along side of any other Instagram accounts your target audience follows.

There are 2 formats you can choose when creating an Instagram ad:

What Instagram Ads Look Like

All Instagram Ads will have a ‘Sponsored’ icon on the top right and a call-to-action button below the image. Your Instagram caption will appear below the image and call-to-action button and is 100% customizable to the advertiser.

How Will I Be Able To Measure The Results Of My Instagram Ad?

Just like Facebook ads, performance metrics of your Instagram ads will be available to view in the Power Editor and Ads Manager.

Instagram will use all of the same features and reporting tools Facebook provides. You’ll even be able to look at metrics at the campaign, ad set, and ad levels.

Are The Advertising Policies The Same As Facebook? 

Absolutely. Facebook Advertising Policies will now include which ads are acceptable and unacceptable on Facebook and Instagram. Click HERE to read through the entire policy. 

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Live Stream Secrets – Periscope Vs Facebook Mentions

Live Stream Secrets Periscope Vs Facebook Mentions

Live Stream Secrets: Periscope Vs Facebook Mentions
Want To Make My Day? Rate & Review Episode 303 On iTunes – CLICK HERE

Live Stream Secrets – Periscope Vs Facebook Mentions

Live Stream is taking over the Internet! By now you’ve probably heard of Periscope or Facebook Mentions. Both are apps that you can utilize and broadcast video in real time.

Marketers have taken Live Stream and turned it into an awesome branding and engagement tool. With Live Stream, you can instantly reach anyone in the world from anywhere in the world! Crazy concept, right?

Below I’ll share with you 3 reasons I like Periscope and 3 reasons I like Facebook Mentions. Each serves a purpose and after reading this post you will have a clear-cut understanding of the two apps and the best reasons to utilize them!

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Below are Live Stream Secrets – Periscope Vs Facebook Mentions:

3 Reasons I like Periscope For Live Streaming Video

1. Video Displays For Only 24 Hours

When you live stream on Periscope, your video is only available for 24 hours. This allows you to have a sense of urgency when delivering content and the ability to share tips or tricks knowing that in 24 hours that video is going to disappear.

2. Periscope Sends Notification To All Followers

When you start a live stream on Periscope, you’ll have a few options on who you want to notify. You can choose to notify your Twitter followers and/or your Periscope followers.

The cool part about notifying Periscope followers is Periscope will send a push notification to every followers phone. This helps drive traffic to your live stream and gives people a reason to want to follow you – so they can be notified next time you are live streaming!

There isn’t a day that goes by where I’m working at my home office and see a notification from someone I follow on Periscope. I always jump on and get awesome content.

3. Fun Factor and What’s Happening Now

Periscope did an amazing job at making live stream FUN! You’re able to double tap on the screen and see a bunch of hearts. You can see people’s comments and questions during the actual live stream. Periscope is set up to create massive amounts of engagement.

Periscope also gives you the ability to see what’s going on in real time all over the world. For example, the other night I got a notification from Periscope that Daymond John was live. It was about midnight and he was just strolling around the streets of New York and talking business. The perspective was awesome!

Periscope allows you to see not only what your followers are doing at any given moment, but also anyone else that uses the Periscope app!

3 Reasons I like Facebook Mentions For Live Streaming Video

1. Digital Real Estate

When you do a live stream on Facebook, the finished stream is saved under videos on your Fan Page. I love to create content that lasts forever because it continues to work for you.

I use the term digital real estate because essentially you’re claiming that spot and now people can view that content for years to come and be connected to you.

2. Must Have A Verified Facebook Account

In order to be eligible to host a live stream using Facebook Mentions, you have to have a verified Facebook account. This doesn’t mean you can’t watch a live stream or participate in a live stream, it just means in order to stream using mentions you have to be Facebook verified.

This limits the amount of people that can utilize Facebook Mentions, which adds a bit of a cool factor to Facebook live stream and helps you stand out from the crowd of the newsfeed.

3. Reach And Viralosity

The best way to explain reach and “viralosity” is by giving you an example. Typically, I live stream on Periscope and Facebook Mentions at the same time.

The first time I did it, I had much more people viewing and engaging on Periscope. The second time was much a different result. More people were viewing on Facebook.

This tells me that Facebook Mentions has major upside and potential. Since you’re creating digital real estate and your fans can like, comment or share, the chances of your live stream video going viral are much higher.

When it comes to choosing between Facebook Mentions or Periscope, I actually like them both! I think they each serve a purpose and you use the points listed above to your advantage, you will do amazing things!

If you got value from Live Stream Secrets – Periscope Vs Facebook Mentions please comment below!

5 Easy Steps To Rank Videos On YouTube

5 Easy Steps To Rank Videos On YouTube
Want To Make My Day? Rate & Review Episode 302 On iTunes – CLICK HERE

5 Easy Steps To Rank Videos On YouTube

YouTube is an extremely powerful platform. It allows you to leverage video to not only get more eyeballs on your product or service, but also ranks you in Google search!

People used to turn to SEO (Search Engine Optimization) to increase their video rankings and it would work. Now, since social media has such a massive impact on the Internet, YouTube looks at many different variables when ranking videos.

Today, I am going to share with you 5 easy steps anyone can implement to rank videos on YouTube.

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Below are 5 Easy Steps To Rank Videos On YouTube:

1: Solve Problems In Steps

The first and most essential step to rank YouTube videos is to make sure your video content is solving a problem.

Once you have identified what problem you want to solve, break your video up into steps. For example, if I was going to turn this post into a YouTube video, I would start off the video by saying:

‘Hey, I’m going to show you 5 easy steps to rank your videos on YouTube’.

I would then let the viewer know each of the 5 easy steps. This will pace your viewers and allow you to manage their expectations as they continue to watch.

This also improves the amount of time an individual views your video. The longer people watch your video, the better ranking you will receive! So make sure to 1. Identify a problem and 2. List the solution in steps.

2: Videos Under 5 Minutes

Try your best to keep videos under 5 minutes. I do understand that sometimes you have to create videos longer than 5 minutes, but there is a reason I’m suggesting a 5-minute or less length.

The reason I’m suggesting this is because if people watch more than 50-75% of your video, this actually looks a lot better in YouTube’s eyes.

For example, lets say you create a video that’s 60 minutes and your average viewer is watching for 15 minutes. Then you create another video that’s 5 minutes and your average viewer is watching for 2.5 minutes. Although the first video keeps the viewer engaged longer, YouTube is going to assume it’s irrelevant because far less than 50% of the video is being watched. Video 2 is only 5 minutes, but if the average viewer is watching for 2.5 minutes, that’s 50% and your video will rank higher.

So keep your videos short and at the end of your video, give a call to action to get more information elsewhere. This will get your video a lot more interaction and rank them faster!

3: Keywords – Focus On What People Are Searching

Choosing the right keywords on your video is an extremely important step. A lot of times people will choose keywords they think make sense. Instead, use keywords that people are searching for.

This step ties in with step 1. If you have identified a problem, your keywords should make sense so if someone searches, your video will immediately solve their problem.

For example, I would use the keyword ‘marketing’ so when people searched marketing on YouTube, my video titled ‘5 Easy Steps To Rank Videos On YouTube’ would show up and make sense.

4: Match Title And Description

You want to make sure your title and description match in terms of content as well as with your video.

To go back to my video example ‘5 Easy Steps To Rank Video On YouTube’, I would make the title ‘5 Easy Steps To Rank Videos On YouTube’ and the description would say ‘In this video I share with you 5 easy steps to rank videos on YouTube’.

Now your videos will 100% match – content, title and description.

5: Social Sharing Is Important

Make sure to share your video on social platforms! Put the video on your blog, share it on Facebook, tweet it to your followers, and respond to comments.

YouTube looks at social sharing as a big factor when it comes to ranking videos. The more people engage with your video, the higher you will be ranked. So take full advantage of social media and be as active as possible.

So if you solve a problem in steps, keep your videos under 5 minutes, choose keywords people are searching for, match the title and description, and share your video on social platforms, you will be well on your way to getting your YouTube video ranked!

If you got value from 5 Easy Steps To Rank Videos On YouTube please comment below!

5 Myths About Money

5 Myths About Money
Want To Make My Day? Rate & Review Episode 301 On iTunes – CLICK HERE

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5 Myths About Money

Have you ever heard the saying ‘money doesn’t grows on trees’ or ‘only the rich get richer’ before? How about ‘a penny saved is a penny earned’?

Money is something we can’t avoid. It’s an integral part to our existence and day-to-day life. We all strive to make more money, but often times it’s the thoughts in our head that prevent us from taking that first step to financial freedom.

In no particular order I am going to share with you 5 myths about money in hopes to make sure you have nothing holding you back from taking your business to the next level.

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Below are 5 Myths About Money:

1: Money Is The Root Of All Evil

If someone (or possible you) thinks money is the root of all evil, ask them if I were to give you $1 million dollars right now, would you take it?

Chances are they will say yes… and the statement ‘money is the root of all evil’ will immediately be proven false. Money is not a bad thing. People will be people and if anything, money brings out the person you already are.

2: More Money Means Less Time With Family

If you make a lot of money that means you will have less time with your family. I’ve heard people talk about this myth a lot which is funny because I’m actually writing this blog post right now over looking the ocean on a family vacation.

My family is right next to me and we are enjoying each other. My point is, when I was on the 9-5 grind I didn’t have time to do this with my family. If you design and plan your lifestyle the right way, you’ll have plenty of time to spend with your family and make money at the same time.

3: Bad People Are Rich

A lot of times people say ‘bad people are rich’.

This example is different than the person that says ‘money is the root of all evil’. Saying bad people are rich is basically assuming that people with money are spending it for bad things or doing illegal things to earn it.

This is not true. Most people who make a lot of money are making it because of the value they provide to the marketplace. Obviously there is an exception to the rule but in general people with money do a lot of good things to help other people.

4: People Are Only Rich Because Their Family Is Rich

This is the myth I dislike the most. The idea that someone is rich only because their family or parents are rich.

You have to understand it’s extremely difficult to keep your money once when you make a lot of money. Even if your family was rich and your riches were handed off to another person, you have to be skillful and smart to maintain that income.

The truth of the matter is most people that are wealthy came from humble beginnings. They have stories where they lost everything and had to rebuild multiple times to get to where they are today.

5: The System Is Against You

This is a huge myth: The system is against you.

Perhaps you came from tough beginnings or grew up in a tough neighborhood. Maybe you work 2 jobs and a nightshift. Maybe you lost your house and are in debt.

These experiences can sometimes fuel a mindset where you begin to feel like things are tougher for you than for anyone else to be successful. At the end of the day, those thoughts are just excuses.

There are people out there in much tougher situations that are pushing through and creating success. The system is not rigged against you. It’s about you being efficient with your time and doing the things that most other people aren’t willing to do.

So if you debunk these 5 myths (Money Is The Root Of All Evil, More Money Means Less Time With Family, Bad People Are Rich, People Are Only Rich Because Their Family Is Rich, The System Is Against You) you will be well on your way to success and financial freedom!

If you got value from 5 Myths About Money please comment below

7 Ways To Mirror Millionaires

7 Ways To Mirror Millionaires
Want To Make My Day? Rate & Review Episode 300 On iTunes – CLICK HERE


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7 Ways To Mirror Millionaires

If want to take your business to the next level and get to 7 figures, you have to mirror individuals that have already done it!

Throughout my career I’ve had the unique opportunity of meeting multiple millionaires and learning the ins and outs of their business. I have put together my best tips from these experiences and below I am going to share 7 ways to mirror millionaires.

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Below are 7 Ways To Mirror Millionaires:

1: Eliminate Limiting Beliefs

Millionaires obliterate limiting beliefs people have.  In order to make 7 figures and earn serious income, your mindset must be different.

Millionaires do this when it comes to money, work ethic and mindset.  Limiting beliefs are basically the things you tell yourself that prevent your business from moving forward but make you feel good about your current situation.

If you have thoughts about making money as a negative thing, or the amount of work is going to take time away from your family and friends, eliminate it!

Millions understand that money is a good thing and time spent today will be worth it tomorrow.

2: Solve Problems

Millionaires tend to solve problems with their business.

When people want to make money, usually their first thought is ‘what can I sell that people will buy?’ Millionaires don’t have that mindset.  Instead, ask yourself ‘what problem can I solve?’

Knowing that you’re solving a problem instead of just getting people to buy will put you in the millionaire mindset.

If you can solve a problem people will have no problem purchasing your product because you have given them a solution.

3: Embrace Criticism

Most people have a hard time embracing criticism when they first start building their business or when they start to have success.

Instead of avoiding criticism, seek it! If everyone only told you what you were doing right, you’d never find out what you’re doing wrong.

Millionaires want to know what they can do to improve their business, no matter how negative the criticism is.  Criticism will provide growth for your business as long as you act upon the criticism and make the necessary changes to move your business forward.

4: Surrounded With Success

You are whom you associate yourself with.  If you find yourself around people that laugh at you when you tell them your dreams or they roll their eyes when you tell them what you’re going to do – don’t be around those people.

You want to be around people who share the same vision as you and understand what your goals are.  This is crucial because as your business grows you will find yourself seeking advice and looking for people to guide you along the way.

5: Learn From Failures

This was the biggest difference maker for me.  Millionaires learn from their failures and improve.

Most people quit or create excuses when they fail.  Ask any millionaire and they will tell you they failed WAY more times than succeeded.

So when you face failure, take it as a learning experience that can never be bought or replaced.  As long as you learn from your mistakes and improve your business, you will be well on your way to mirroring millionaires.

6: Do Not Embrace The 9-5 Grind

If you want to be a millionaire, get rid of the 9-5 mentality. Millionaires do not work with an internal clock.

For example, I’ll be talking to someone and they think I’m crazy because it’s midnight and I’m still working.  I realize that in order to be a millionaire, sacrifices have to be made.  I might have to work late through the night or wake up before the sun comes out.

In other words, you have to be willing to do what everyone else isn’t willing to do.  Work smarter, not harder and accept that the extra effort comes with the job.

7: Provide Value To The Marketplace

There is a direct correlation to money and value.  Millionaires not only provide solutions to problems, but also value to the marketplace.

If you want or expect to make 7 figures, you must have 7 figures worth of value to offer.  If you don’t have 7 figures worth of value to offer, that’s okay! Invest in yourself – purchase products, attend events, purchase trainings, seek out a mentor, etc.  Do whatever you can to position yourself to boost your income and increase your personal value level.

So if you eliminate limiting beliefs, solve problems, embrace criticism, surround yourself with success, learn from failures,  get rid of the 9-5 mentality and provide value to the marketplace, you are well on your way to mirroring successful millionaires.

If you got value from 7 Ways To Mirror Millionaires please comment below!

6 Morning Rituals Millionaires Embrace Before Most People Wake Up

6 Morning Rituals Millionaires Embrace Before Most People Wake Up
Want To Make My Day? Rate & Review Episode 299 On iTunes – CLICK HERE


Yes Vince, I Want To Learn Your 2 Biggest Online Breakthroughs

6 Morning Rituals Millionaires Embrace Before Most People Wake Up

Millionaires have a certain mindset and unique characteristics that make them extremely successful.  I wanted to talk to you about this topic because often times we talk about habits and what you need to do in order to be a 6 or 7 figure earner.

I quickly realized that most millionaires start their day before most people wake up.  It’s the rituals before they get to the work place that put them on a path to success. Below I share with you 6 morning rituals millionaires embrace before most people wake up.

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Below are 6 Morning Rituals Millionaires Embrace Before Most People Wake Up:

1: The Day Starts Before The Day Begins

Most 7-figure earners have their next day scheduled before the next day even begins.  It starts the night before!

Do your best to write out your schedule so you can stay organized and on top of your to-do list.  Giving yourself a plan with execution has proven to increase success and help focus on the end goal.

It’s always better to be ahead!

2: Drink Lots Of Water

Drink a lot of water.  This might sound a bit crazy, but when you wake up in the morning you should have a glass of water next to you.

Keeping your body hydrated throughout the day has a major effect on your overall energy and work ethic.  People that aren’t hydrated get tired more easily, lose focus, and feel weak.

Hydrating will keep you functioning at peak performance and laser-focused on the task at hand.

3: Give Thanks Or Pray

Before you do anything in the morning, make sure to give thanks or pray!

You want to thank the person above or whomever it is you believe in and give thanks. We are all lucky to be living in such an awesome world so even if it’s a quick thank you for being able to open your eyes this morning, do it!

Saying a prayer and giving thanks should happen whether you are currently successful or not because we have the ability to accomplish our goals.

4: Clear Your Mind – Meditate

Meditating is different than praying.

Meditate every morning and try to clear your mind and not think of anything.  Go to a quiet place and take deep breathes.  You want to relax to a point where nothing is coming in and nothing is coming out. 

I found that meditation can really help deal with anxiety and stress. It also helps with focusing and moving forward with your day.

5: Workout

Proper exercise each and every day is extremely important when it comes to success.

Proper exercise will keep you healthy, provide you with energy for the day, and most importantly give you that extra boost of self-confidence.  There have been tons of studies that show how you take care of yourself and how you feel about yourself is directly correlated to how much money you make.

Most people that stay in fit and stay in shape have good things happen to them, so do your best to workout and live a healthy lifestyle.

6: Read 

Last but not least, read!

Make sure you are reading books whether it’s a business magazine, business book, personal development books, self-help books, etc. Read before you check an email or do any type of work activity. 

Reading quality information from the start of your day will wake up your brain and put you in the right mindset for success.

If you start your day before it begins, drink a lot of water, pray, meditate, workout, and read, you will be well on your way to implementing morning rituals of self-made millionaires.

If you got value from 6 Morning Rituals Millionaires Embrace Before Most People Wake Up please comment below

5 Reasons Spamming Wastes More Of Your Time Than Making You Money

5 Reasons Spamming Wastes More Of Your Time Than Making You Money
Want To Make My Day? Rate & Review Episode 298 On iTunes – CLICK HERE


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5 Reasons Spamming Wastes More Of Your Time Than Making You Money

If you’re an Internet marketer, there is no doubt that you have been exposed to spamming!

If you follow or are learning from someone who knows what they are talking about, they are going to advise you against spamming. Yet, it seems like you can’t go anywhere on the Internet without finding spam! Your inbox is getting spammed, groups are getting spammed, links are being spammed… it never ends! How does this happen?

From the outside in, it makes sense. Send your link and information out to millions of people in hopes that you may get lucky and someone takes action. But ask yourself, is that seriously the way you want to build your business? How duplicateable is that?

I am going to share with you 5 reasons spamming is truly a waste of time and why you should market your business differently for the long-term.

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Below are 5 Reasons Spamming Wastes More Of Your Time Than Making You Money:

1: Perception

Once you spam, you are automatically perceived as an amateur to other marketers out there.

When it comes down to it, spamming is more of a time consumption activity opposed to an activity that requires skill.  The perception of your marketing tactics can give your brand, rep and business a bad name!

Avoid spamming techniques and you’ll never have to worry about skilled marketers thinking you’re an amateur!

2: Repel You From Leaders

If you ever want to speak on stages and connect with leaders in the industry, avoid spamming at all costs. The last thing you want in this industry is to have leaders view you as a spammer.

Leaders want to work with people that are passionate and bring a skill set to the table.  I started off as just another person in the crowd.  I knew that if I focused on a skill set and provided value through my marketing I would eventually catch the attention of leaders.

Avoid spamming and you will have a much better shot at making a lasting impression!

3: Borderline Illegal

Spamming is borderline illegal.  If you were to spam someone’s email inbox with your link, you would be breaking the law! That type of action is illegal and is considered ‘black hat’.

Major advertising platforms like Google, Facebook, YouTube, and many others have taken many steps to block spammers and stop this borderline illegal method of marketing.  Once you start spamming you risk your ability to market on major platforms, which can really hurt your business in the long run.

Avoid spamming and you won’t have to worry about getting banned or breaking the law!

4: Short-Sighted

Let’s say you have been spamming and you’re getting results.  You’re sending your link all over the Internet and people are actually buying your product or joining your business.

Do you plan on spamming the next week? A year from now? Is that what you plan on teaching someone who joins your business to do? Spamming is a short-sighted method because it’s not going to last very long.

You want to build a business that’s not only successful, but also duplicateable! Spamming and black hat methods might make you money today, but in terms of longevity and growth, it’s definitely hurting your business.

5: Not Personal

When you’re spamming you are essentially trying to connect with as many people as possible.  The best marketers in the world know that in order to have success, your message needs to be speaking directly to the individual on a personal level. 

In other words, you don’t want to be everything to everyone.  You want to be something to someone! If you can do that, you will generate results and be an amazing marketer.

So next time you are sitting at your computer contemplating whether or not to press that button and send your link out to millions of people, think of this article and these 5 reasons why spamming wastes more of your time than making you money!

If you got value from 5 Reasons Spamming Wastes More Of Your Time Than Making You Money please comment below!